
Our Story
While meditating, our founder Sher had a revelation: why shouldn't skincare nourish the skin and calm the mind? This inspiration gave rise to Serene. Our products are meticulously made with conscious ingredients, safe for sensitive skin types, enhanced with magnesium known for its calming effects. Each product transforms your daily routine into a soothing ritual, promoting relaxation and leaving you with a serene feel. Every step of our process is filled with care and intention. We are committed to providing skincare that is effective, ethical, and environmentally friendly. We invite you to enjoy moments of calm in your day and discover the power of skincare to elevate your whole being. With Serene, each application brings balance and calm. Allow your inner peace to shine through your skin and share your journey of serenity.

Our Promise
Serene is not just another brand. We're a mindful skin haven for those desiring a sense of calm and serenity in the midst of their daily routine. Made with delicate and calming ingredients to balance the "busy" of your day. We promise to craft mindful formulas that will elevate your skin and mood.

Our Founder
Sher was born with eczema, and has struggled with dry, sensitive skin her entire life. After a run in with inspiration, she founded Serene. Mindful skincare using uncommon formulas to calm the skin and mood. Sher personally tests products on herself to ensure they are effective and non-reactive on even the most sensitive skin.

Our Purpose
Serene is here to pioneer a new journey to mindfulness, by inviting all the areas of our lives into our story of serenity. We're not just nourishing what is on the surface, we are also supporting that inner peace beneath the surface. We also believe in building a brand in balance with our natural planet. The future is green and Serene.
Connect with us on social @SereneFormulas